Democratizing the trading of real-world assets through decentralized finance.

PerlinX, Singapore
PerlinX is a liquidity engine that aims to democratise the trading of real-world assets such as USD, gold, and carbon through decentralized liquidity pools and synthetic asset generation.
I worked on designing the visual identity of PerlinX liquidity engine. Beyond designing the user interface for users new to DeFi, I created the logo, branding style and branding guide, concept illustrations, and custom app icons.
My contributions extended to user research, web design, UI design for digital products, and collaboration with a distributed team across multiple time zones.
I also crafted social media content, including financial reports and data visualizations, ensuring a seamless integration of the brand across diverse platforms.
Logo design

The PerlinX logo concept embodies the mission to democratize asset trading through decentralized finance. Inspired by interwoven lines and dynamic visuals, it symbolizes the interconnectedness of liquidity pools and synthetic asset generation. The bold typography reflects strength and innovation, capturing the forward-thinking essence of PerlinX and our commitment to revolutionizing asset liquidity.

Construction
Legibility across multiple scales
Full logo version
Colours
Typography
Social Media
App

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* Some projects were done in confidential environments. Get in touch if you are interested to learn more about my work.

 

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© Ionut Nechifor 2014-2024

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