ionutndesign – Raza London – dark – v2

A global multi-designer apparel brand uniting creative artists to influence youth fashion.

Raza London, UK

I had the opportunity to work with a multi-designer apparel brand known for bringing together creative artists and designers from around the world to make a significant impact on youth fashion. This brand aims to offer attractive casual tops for men and women who seek aesthetic esteem, catering to art lovers who value a combination of beauty and brains.

In my role as a Graphic Designer and Illustrator, I played a key part in planning, designing, and collaborating with the development team on various products.

My responsibilities included: Creating and designing innovative illustrations that enhanced the brand’s visual identity and appeal to our target audience. Working closely with the development team to ensure the seamless integration of design elements into the final products.

This process involved extensive collaboration with designers and the development team to ensure that our products not only met but exceeded the expectations of our aesthetically discerning customers. By focusing on the blend of beauty and intellectual appeal, I contributed to the brand’s mission of making an intellectual mark in youth fashion.

Additionally, I designed creative illustrations that were pivotal in defining the brand’s aesthetic. My work included developing creative concepts, bringing them to life through detailed illustrations, and ensuring they aligned with the brand’s vision and appealed to our audience of ultimate art lovers.