ionutndesign – Tower London – dark – v2

A Multi-Award-Winning, Family-Run Footwear Retailer Founded in 1980 in London, UK

Tower London, UK

I had the privilege of working with a well-known footwear retailer Tower London, founded in 1980 in London. A family-run, multi-award-winning independent business has established itself as a leader in the UK’s footwear market.

In my role as a Graphic Designer and UI/UX Designer, I was involved in a wide range of creative projects, including developing and creating graphic designs, web designs, stationery designs, and UI/UX designs to enhance the brand’s visual identity and online presence. Performing image manipulation and retouching, as well as designing window displays, interiors, and products to ensure a cohesive and appealing customer experience.

My role also required me to demonstrate creativity while collaborating with various teams on copywriting, digital marketing, and social media initiatives. This involved working closely with colleagues to ensure our brand’s messaging was consistent and engaging across all digital touchpoints.

Through these efforts, I contributed to maintaining the retailer’s esteemed reputation and appealing to a broad audience.