Strategic and Creative Essence of
My Design Process
– KYC. Understand the client’s business, values, and target audience.
– Gather information on preferences, competitors, and unique selling points.
– Investigate industry trends, competitors, and design styles.
– Identify potential visual elements that can represent the brand effectively.
– I check with the client on what style can be representative for the brand.
– Ideation: Brainstorm and sketch multiple concepts based on research.
– I play crazy8.
– Focusing on simplicity, versatility, and scalability of the design.
– I use design softwares, Adobe Illustrator and Figma, to create digital versions of the selected sketches.
– Exploring colorus, typography, and various visual elements.
– Present initial concepts to the client for feedback.
– Revise and refine the chosen concept based on client input.
– Fine-tune details, ensuring scalability and adaptability.
– Evaluate the design effectiveness in various formats and mockups.
– I showcase the final design in different contexts (mock-ups, business cards, print and digital mock-ups.).
– I explain the design choices and how they align with the brand.
– Client approval for the final design.
– I ensure that the design meets all the specified requirements.
– I provide the client with the design files and all formats needs.
– Include guidelines on design usage, such as color variations and minimum sizes.
© Ionut Nechifor 2014-2024